Nokia Bell Labs #1 for next-gen networks

Or how we helped Nokia Bell Labs become the defacto 6G leaders by making their thought leadership accessible to all.

Another G?

In 2030 6G will launch commercially, picking up the baton from 5G and ushering in a new immersive era. With world class research and initiatives from Nokia leading the charge on setting the 6G vision for industry bodies, the time had come to start communicating a tangible roadmap out to their wider customer base.

Everyone’s talking about Nokia

We crafted a campaign that saw Nokia Bell Labs dominate the thought leadership space coming #1 on Google for keyword searches “6G technologies” and ” what is 6G”. Creating a resource-packed microsite that accounted for a third of bell-labs.com’s total pageviews on launch. Bringing in 40k total unique pageviews, and a further 20k new users as it continued to be the top source of online traffic to the site.

Painting a vision of the 6G future

The microsite and accompanying e-book told the story of each Nokia Bell Labs’ 6G pillars. Bringing together external expert blogs that were commissioned specifically for the launch with explainer animations and acting as a hub for existing resources. Retelling the technical messaging through vivid metaphors so that the most compelling benefits could be easily understood by a non-technical audience. The e-book racked up 7k downloads, becoming the top download in bell-labs.com history. While the animations were utilised as standalone social assets to drive traffic to the microsite and achieved 143k impressions.

Your dedication, creativity and focus is much appreciated.

Amanda Hu – Strategic Program Lead, Nokia Bell Labs