Nokia Data Center Fabric on cloud 9 (9999)

Or how we’re helping establish Nokia as a key force in the Data Center market and win new audience share.

Superiority backed by research. Slick stylings backed by us.

Everyone and their dog is affected by AI. Data centers are no exception. Pressures on modern networks driven by amongst others AI workloads are increasing. Existing solutions are outdated and buckling under the strain. Data centers are now being forced to progress their digital transformations in order to support their customers’ needs. Of course, as the perfect partner, Nokia could deliver incredible infrastructure solutions by the bucketload. They just needed this audience to realise it.

Nokia had proof of their superiority in the form of extensive industry research, conducted between third party analysts and their very own Bell Labs. But all of the good stuff was hidden in the depths of a lengthy report. So we had to conjure up a flexible way to explain – and prove – the cost and societal benefits of running a modern data center powered by Nokia. Their insightful research had to shout, while their unique Human Error approach and innovative portfolio had to sing.

The GT team challenged the status quo with fresh, creative thinking, distilling complex data center networking into compelling visuals, while being collaborative, detail-oriented, and a pleasure to work with.

Anthony Peres – Marketing Director, IP and Data Center Networks, Nokia

Showing competitors how it’s done

Nokia was about to hit up multiple high profile events, roadshows, meetings. So we pulled out all the stops. In a modular and web-based (but offline friendly) demo, we crafted a compelling story. One that emphasised how Nokia’s approach and technologies could exceed the future needs of global data centers. Presenters could seamlessly get stuck in, tailoring the storyline to individual audience interests. And proof point-laden interactivity brought Nokia’s research to life, with one cost comparison tool demonstrating how customers could save millions.

We showcased the evolution of the data center via a dark-to-light metaphor. Real and abstract worlds reflected physical technologies and digital solutions. Slick 3D portrayed future capabilities. Diagrams made complexity simple. Together, we painted a picture of Nokia’s unparalleled knowledge and practices in this space. All the way from macro to micro.

The best visual representation of the digital twin I’ve ever seen!

Andy Lapteff – Senior Product Marketing Manager, Nokia