Nokia wows with double world-first product launches

Or how we helped Nokia reveal 50G PON and Quantum Safe Network, game-changing technologies for the future of enterprise connectivity.

A win for everyone

We won’t mince our words. In the race to deliver 50G PON first, Nokia absolutely obliterated. Wanting to celebrate this feat and the launch of Quantum Safe Network, they came to us to reveal this victory to the world.

Though they wanted to shout about this new addition to their portfolio, they didn’t want to undervalue their existing contributions. They were, of course, still perfect for smaller enterprises. So our task became this: thrill enterprises of all sizes, create a buzz – and showcase Nokia’s leading position in innovative tech.

The future is what we make it

Our launch campaign placed Nokia at the forefront of this new networking era. We told their progressive story, spearheaded by teasers and a reveal video. And backed by ready-to-roll press, web and event-ready assets.

Our campaign’s transformative visual device – glowing strands of fiber – mirrored how Nokia could turn customers’ wildest ambitions into reality. Our fiber warped, curved, forming into stunning enterprise and residential use cases. Super factories, XR, next-gen gaming and streaming. Whatever customers wanted their fiber to be, we made sure they knew Nokia was THE partner to make it happen.