Someday is here for Nokia customers

Or how we helped generate a 10.07% rise in market awareness for Nokia’s new approach to data center networks

Someday

The most procrastinatory word uttered by the tech industry. But staying static means being left behind. Fortunately, Nokia had the perfect solution to shake enterprises out of “The Somedays”. UNfortunately, that same audience didn’t even know that Nokia did data centres.

No time like the present

So Nokia assembled their team. Our good selves at Greater Things combined with some other plucky creatives. And together, we executed an offbeat customer-centric campaign that memorably debuted Nokia’s data centre domination. A humanisation of the network itself that reinforced that Nokia did indeed “do data centres”.

And that they did them… with style.

Phase one was all about awareness. The team began by amplifying the campaign’s online presence. Four comedy films with an accompanying set of paid media, audio adverts, event materials and more. Once the Nokia Klaxon had been sounded, we followed it in close pursuit with a “Someday” smashing technical explainer animation. Now, there was no way that their seismic networking solutions would go unheard.

At the data centre of customers’ universes

Looks like these customers were listening. The Someday campaign was hugely successful, exceeding expectations by a digital country mile. Audio ads gained listen-through rates of 97.47%, while the full campaign struck the glorious top 1% spot for click-throughs.

So, there you have it. That’s how Nokia declared leadership in all things data centre far and wide, loud and proud. But it’s not where the Someday story ends. Our campaign now turns to the products that will make customer data centres truly sing in the innovative infrastructures built by our favourite telecoms giant.